Display Common
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On any given day, you can find InserTec processing and shipping large volumes of Point of Purchase displays filled with a variety of products to retail and warehouse locations all over the country. On any given day, InserTec will be processing and shipping these displays for multiple retail chains, all at the same time.
Product displays have become a mainstay in retail environments. Retailers have found that their customers are attracted to a visually appealing floor or countertop display and that increased sales of products can be directly tied to being housed in displays. Displays have become an appealing way to merchandise seasonal products for events such as Christmas, Halloween, Valentines day or simply to promote sales events or new releases. Displays can be quickly set up and removed compared to merchandising in hard set fixtures.
An example of this is music CD’s. In recent years with the onslaught of technology such as IPods, and illegal file sharing, music sales have decreased drastically. Retailers have found that displaying music CD’s, such as new releases or perennial favorites coupled with advertising, have much higher sales than the same music simply placed in a CD fixture.
Most of the music displays that InserTec processes contain time sensitive products that must be received at retail locations on a set date, corresponding to the advertised release dates. This of course presents InserTec and the retailers with a whole host of challenges in the logistics process. The receipt and accounting for all display components and retail merchandise and time release of shipments based on their specific transit times are all equally important in the preparation and execution of any project. Now couple that with multiple projects, for multiple retailers and you have a full fledged handful in meeting the in store date requirements.
InserTec has many years of experience, working on a wide variety of display types. Because of this experience, InserTec has been able to develop processes to manage this complexity and maintain flexibility to accept new projects. Display projects that have become common place at InserTec are Music CD’s, Movie DVD’s, Electronic games, Electronic components, consumer hard lines, books and PC software just to mention a few. We have supplied product filled displays for such retailers as Wal-Mart, Kmart, Best Buy, Pamida, Shopko, Sams Clubs, Circuit City, Costco, Toys r Us, True Value, BJ’s and Dollar General.
Display components; InserTec works with companies to design and manufacture displays components or they will work with pre-existing designs. Those display components are generally shipped to InserTec prior to the arrival of the products that will go in them. When the customer supplied components arrive at the InserTec assembly facility, all of the required parts to assemble the displays are accounted for. A quality sample inspection is also performed and compared to original art work or samples to assure that the graphics and color scheme match what the customer purchased. Usually the timeline between arrival of parts and the shipping of a project is so narrow that accounting for parts and quality inspections are absolutely vital. Depending on the number of displays involved in a project, displays will start being assembled several days prior to the ship dates or in some cases within a day of receiving all of the components.
Display product; the product that will be placed into displays, generally arrives at InserTec several days to several weeks before the first ship dates. Most product assortments are retail site specific and come to InserTec marked for the ship to location. Retailers can fully customize the product mix going into each retail locations display(s). Several days before the ship date, product will be loaded into already assembled displays and readied for shipment, attaching all required labels, packing slips and BOL to the outside of the shipping shroud.
Shipping; displays are time released working backwards from the date that our customers require them to be in their retail or warehouse locations. We use the transit times guaranteed by each carrier and never use carriers that hand their product off to another company. During peaks InserTec has shipped as many as 1,000 free standing floor displays each day for sustained periods.
InserTec, located in Indianapolis, Indiana. Is a Logistics service provider whose business comes from companies looking to outsource any of their logistics needs as a result of increased demand, processing time sensitivity, time consuming processes or financial saving requirements? InserTec specializes in helping to reducing the negative exposure of companies financial and labor impacts that distract from their core competencies and reduce or eliminate quality control issues that arise from the use of temporary employees. Visit the InserTec web site at www.insertec.com
About the Author:
Gary Barnett
Distribution Operations Manager, Wal-Mart, Bentonville Ar.
Sr Distribution Operations Manager, Target, Indianapolis, In
Distribution Divisional Manager, Handleman Entertainment, Indianapolis, In
Director New Customer developement, InserTec, Indianapolis, In
Article Source: ArticlesBase.com - Insertec and Display Processing. on Any Given Day!
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